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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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01917_Field_OMPA T15.txt
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1996-04-10
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642b
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14 lines
attention in fact that in Brazil you have a
tremendous problem with poverty—everyone has a
TV. That TV is becoming a kind of structuring way
of perceiving reality. We are way far behind in
being able to interpret it.
I think, again, it’s no coincidence in terms of what I
share with McLuhan that my interpretation of TV
is sort of a religious interpretation of mass media.
That is what I said my work is, that western
culture is a combination of these two diverse, two
quite different strands. One is a Judaeo-Christian
and one is the Greco-Roman or the pagan. I have
said that we’ve had all kinds of errors in